The Philosophy Behind the Cards

Oyster Handmade Stitched Paper Greeting Card

There's something so special about sending and receiving snail mail, isn't there?  In this age of technology, where a message, tweet, or status update can be conveyed in an instant, its rare that we take the time to hand write a card and drop it in the mail, knowing it won't be received for days.  And when we receive a card, there's a lovely moment of anticipation and excitement when we open an envelope, not knowing exactly what we'll find. 

Now imagine if every time you opened an envelope, the card was so exquisite and visually pleasing that it was just as much of a gift as the thoughtful note inside.  Imagine the thrill and the joy of a beautiful message paired with an equally beautiful card!  If a message is so important, or has so much thought behind it that we (or someone else) has taken the time to write it out by hand and put a stamp on an envelope and mail it... doesn't that card deserve to be something that we keep, not just throw away the way that we do with so many easily forgettable and easily disposible Hallmark cards?

It is easy to mass produce items these days, to churn out large quantities and cut back on time or quality of materials so that we can give the customer the low prices we have all come to expect.  Yet there is something hollow about this type of purchase - we may not be spending much, but we are throwing away our money buying throwaway items that in the end, neither we nor others care much about keeping around for very long. 

There is something truly special about an item that has been made with intention and love - an item that as it was created, was focused on as an individual piece rather than tossed in a pile or carried down a conveyor belt with a million others just like it.

This is the philosophy behind the Oyster greeting card, the philosophy behind the entire brand:  It's quality, something long lasting, unique, individual, and special.  It's delighting the customer, even with something as simple as a card. It's recognizing where the item is going - to a person who wants to use and love and be excited by the product that they are investing in.  It's putting thought and love and care into each item as it is made.